Businesses that are looking to improve their website’s search engine ranking should conduct a competitive analysis. Why? Because it will help you determine your website’s strengths and weaknesses in comparison to your competitors. But what exactly is competitive analysis? And how does it work?
What is Competitive Analysis?
Competitive analysis is basically a research project that looks at your competitors’ websites to find out what they are doing right, and what they are doing wrong. Naturally, this information can then be used to improve your own website’s ranking.
These days, there are a few different ways to conduct competitive analysis; the most common is to use analytical tools like Google Analytics or Moz Open Site Explorer. These tools will give you insights into things like backlinks, social media engagement, and organic search traffic.
Of course, you could also just visit your competitor’s website and have a look around for yourself. However, you won’t get in-depth insights with regard to SEO this way. Also, it’s important to keep in mind that your competitors are likely doing the same thing to you, so you need to stay one step ahead.
Competitive Analysis and SEO
So, why is competitive analysis so important when it comes to SEO? Well, there are a few reasons. First of all, it helps you to understand what your competitors are doing right and what they’re doing wrong. This way, you can avoid making the same mistakes and focus on what’s working well.
Secondly, competitive analysis allows you to see which keywords your competitors are targeting and how they’re ranking for them. This information is valuable because it allows you to choose the right keywords to target for your own SEO efforts. For example, you might notice that one of your competitors is ranking for a particular keyword that you’re not. If you start targeting that keyword, you could potentially steal some of their traffic.
Lastly, a competitive analysis can help you keep an eye on your competitors’ progress. If they’re making progress and moving up in the search rankings, you’ll need to step up your own game to keep up. Competitive analysis is an important part of any SEO strategy, and it’s something you should be doing regularly. By monitoring your competitors, you can stay one step ahead and keep your own site at the top of the rankings.
There’s good news because this doesn’t need to add on to your own to-do list – with an SEO service in Phoenix, professionals can do the competitive analysis for you. Among other things, they’ll keep an eye on your competitors and let you know if they’re making any progress. Over time, this will allow you to adjust your own SEO strategy accordingly.
For those who have been in business for many years, it’s likely you already have a solid understanding of who your direct competitors are. However, things change – businesses close, new ones open, and so forth. That’s why it’s important to do a competitor analysis regularly, even if you think you already know who they are.
There are a few ways to identify your competitors and the first is to simply ask your customers who they would consider your biggest competition. You can also take a look at who is ranking for keywords that are important to you. If you’re not sure what keywords to target, start with some general ones that are relevant to your business and then get more specific from there.
Once you have a list of competitors, it’s time to start analyzing them. Take a look at their website and see what they’re doing that you’re not. Are they using any particular keywords or phrases? How do you surpass them?