How to Perform Keyword Research Using Google Trends

Google Trends is an advantageous tool for performing keyword research. It allows you to see how often particular keywords are being searched for on the internet, which can help determine which keywords to target in your marketing efforts. In this blog post, we will show you how to use Google Trends to find profitable keywords for your business – remember, a West Palm Beach SEO service for small businesses can also assist.

What is Google Trends?

Google Trends is a free tool provided by Google that tracks the frequency of searches for certain keywords over time; it also provides comparative data between multiple terms and helps you understand what online consumers are looking for. You can use this information to create content around topics that are trending or will become popular soon.

How to Use Google Trends
  1. Start by accessing Google Trends and typing in the keyword or phrase you want to research. You can also compare multiple terms at once by selecting them from the dropdown menu on the left-hand side of the page.
  2. Once you have your search results, Google Trends will show how popular the term is over time. You can use the graph to identify any peaks or troughs in the term popularity and compare it with other related topics.
  3. If you want more detailed information, you can click on the “Regional Interest” tab to find out which countries are searching for your keyword most frequently. You can also see what terms similar to your keyword are trending in different countries.
  4. With the “Related Topics” tab you can get an idea of what people who search for one term also tend to search for. This is useful for finding related keywords and topics that could be incorporated into your content strategy.
  5. In the “Interest Over Time” tab, you can see how the popularity of your keyword has changed over time. Above all else, this could give you an idea as to when is the best time for content related to your keyword to be published.
  6. Finally, if you want more in-depth information about a topic, click on the “Explore Topics” button at the top of the page. This will give you a breakdown of demographics, related queries, and more that can help inform your content strategy and target audience.

By using Google Trends to conduct keyword research, you can get an idea of what people are searching for and how their interests have changed over time. Additionally, it can provide you with in-depth information on related queries, demographics, and more that can inform your content strategy. With this valuable data in hand, you’ll be able to create content that resonates with your audience and improve the visibility of your website in search results.

Getting Started

How do you get started? First, you’ll need to decide which keywords you want to research. You may already have some ideas for topics that would be interesting for your target audience. Or, you can use a keyword research tool to find popular topics. After you’ve identified your keyword list, head over to Google Trends and enter one of the terms into the search box.

Once you’ve entered one of your keywords, Google Trends will generate data that shows historical search volume, regional interest, and related topics. For example, you may find that a keyword has a high search volume in one region but very little in another. You can use this information to help you decide which keywords are the best fit for your target audience.

Over time, you can glean valuable insights from the information and boost your strategy!